The report reveals a stunning phenomenon, with one in five Americans relying on ‘digital influencers’ on social media platforms for news, a proportion that is virtually identical across both Republicans and Democrats. It seems that during the crucial moment of the presidential election, Americans are more willing to listen to these ‘influencers’ active on platforms like X, rather than traditional media. These ‘influencers’, 63% of whom are male, and 77% of whom have no connection with media organizations, mostly discuss politics and elections. It appears that Americans’ enthusiasm for these topics is truly ‘unstoppable’.
A young girl looks at social media apps, including TikTok, Instagram, Snapchat and WhatsApp, on a smartphone. PA Photo. Picture date: Tuesday November 12, 2019. Photo credit should read: Peter Byrne/PA Wire (Photo by Peter Byrne/PA Images via Getty Images) 