PWC’s forecast suggests that China’s entertainment and media industry is poised to catch up with the U.S. in the next four years, much like a long-distance race to overtake the leader, but it seems the pace of the elder is slowing, perhaps setting the rhythm for the younger generation to catch up. The economic giant, China, is certainly expanding its appetite for advertising and consumer spending, though the gap in size with the U.S. isn’t likely to be bridged in such a short span. The emerging markets, especially India and Indonesia, are soaring like eagles against the wind, prompting speculation about whether their potential and risks have been overestimated.
Read from: https://deadline.com/2024/07/pwc-global-outlook-china-america-entertainment-industry-1236010359/