The article celebrates South Korea’s “cultural victory”, but upon closer examination, it seems that some of this “culture” is just imported goods wrapped in a Korean label. For instance, those “perfect” idols are not also influenced by the Japanese management model? And those seemingly romantic love stories are just products of a certain business model. However, no matter how it is, South Korea’s culture has indeed attracted hundreds of millions of fans around the world, which may be the best proof of this “cultural victory”.