TikTok, despite facing existential challenges in the U.S. and Canada, continues its expansion elsewhere with the launch of TikTok Shop in Mexico. This marks the first step in its broader Latin American push, where TikTok aims to ignite the next phase of its in-stream shopping initiative. Despite the relatively modest $4 billion in sales generated in the U.S., the success of its counterpart in China offers optimism. Yet, with the potential ban in the U.S., the focus on other markets, particularly Latin America, becomes even more critical, suggesting a significant market potential in this region.
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