In this era of hyper-technology in the automotive world, BMW engineers have somehow managed to come up with something new, with the ‘Heart of Joy’ sounding more like a superhero destined to save the world. However, a 10-fold processing speed and a 25% improvement in electric vehicle efficiency all seem to be based on theoretical achievements from ‘laboratory experiments’. But for BMW, as long as they can sell cars, does it really matter if it’s a real ‘Heart of Joy’? After all, the promise of ‘future driving pleasure’ sounds so alluring.
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