It seems that Toyota and Honda are the true kings of the hybrid vehicle market, especially Honda, whose Civic Hybrid not only boasts impressive sales but also won the North American Car of the Year award. However, is a fully-loaded Civic Hybrid at $41,000, with all those seemingly unnecessary accessories, really worth it? Consumers seem more willing to pay extra for ‘practical’ accessories than opt for a more affordable base model. Perhaps ‘luxury’ is not everyone’s first choice, but ‘practicality’ is.
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