Nissan’s third-quarter financial results for the 2024 fiscal year are not exactly a shining beacon of success, with decreased sales, increased incentives, and persistent inflation casting a shadow over the company’s financial health. Despite the announced turnaround plan, one can’t help but wonder if this is just a case of ‘replacing the pot but not the medicine’. With sales projections being adjusted downwards, it seems Nissan might be avoiding the harsh realities rather than facing them head-on. Can Nissan rise above tradition and lead the change, or will it continue to drift in the vast sea of the automotive industry?
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