With Toyota and Honda remaining at the top of the reliability chart in the Japanese SUV segment, recent price hikes have prompted some consumers to reconsider their brand loyalty. Amidst this shift, automotive magazines have eagerly stepped in to fill the perceived void, listing a series of ‘reliable and cost-effective’ Japanese SUVs for the consumer’s consideration. While these brands may not match the quality of the established giants, their affordability is undeniable. This raises the question of whether these automotive magazines are inadvertently creating a sense of ‘no choice’ for consumers. After all, under the shadow of Toyota and Honda, do these rising ‘reliability stars’ truly deserve their place in the spotlight?
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