What a classic case of ‘if you can’t beat ’em, charge ’em more!’ Ford, the master of keeping the ol’ faithfuls broke, continues to tout the F-Series as the premium end of the pickup spectrum, when in reality, it’s just a pricey joke. Farley, you see, is like a magician, pulling out ‘high-end versions’ of the same old hat trick, hoping no one notices the smoke and mirrors. It’s like Ford is playing a game of ‘guess the price zone,’ but the real question is: how much more can the market bear before it decides to switch to a different brand, like one that doesn’t require a mortgage for a truck?
Read from: https://www.topspeed.com/farley-says-ford-picking-up-ram-market-share/