The President-elect has proposed a grandiose plan to rename the Gulf of Mexico to the Gulf of America during a press conference, which sounds like a ‘New Horizon’ project of Trump’s. However, the name seems more like a name for a Trump family real estate project than a formal renaming of a national boundary. Meanwhile, President Trump seems to be implying that the ‘ownership’ of the Gulf of Mexico belongs to the United States, which might be part of his new policy to incorporate hotspots around the world into the ‘Trump Empire’.