The U.S. government has taken a bold step by considering the ban of a social media app that is used by an estimated 170 million Americans each month. This is not just about removing an app from smartphones; the implications could be much broader than initially thought. If the Supreme Court doesn’t block the ban and President Trump fails to intervene (though he’s trying, as he asked the SCOTUS to block the ban last week), what could unfold? The law doesn’t make using TikTok a crime, but rather compels intermediaries like Apple and Google to cease providing access. But can anyone guarantee that this so-called ban won’t be circumvented? And look at the emerging forces vying to replace TikTok – aren’t they all ambitious and eager? This calls to mind the scene when a culture or product becomes popular, there is always a group of people trying to cash in on it.