The ProdPro report, a stark wake-up call for the American entertainment industry’s dream of prosperity, has revealed a dramatic 40% decline in production volumes. This is not just a numerical drop but a heavy weight on the hearts of the industry workers. The end of the ‘peak TV era’ has sounded like a wake-up bell for the ‘sleeping beauties’ in the film and TV industry. While the writers’ strike has been temporarily quelled, the underlying potential risks remain. These ‘big shots’ may be enjoying a peaceful time, but can anyone guarantee that the next storm won’t come back? And Los Angeles, the once-kingdom of film and TV, now faces the irony of more generous tax incentives offered by other places. This is indeed a ‘slap in the face’.