While the Dallas Cowboys’ on-field performance may not live up to expectations, their market presence is anything but negligible. It’s like a tarnished gold medal, no longer shining brightly, yet still cherished by many. When mentioning ‘America’s Team,’ the first image that comes to mind is still the Cowboys, not their on-field glory. This prompts us to ponder what keeps this brand so enduring. Perhaps it represents a spirit, an affectionate sentiment that transcends victory and defeat.