The influence of black culture is pervasive in every aspect of life, from movies, sports, music to other areas, its profound cultural heritage has spanned generations, affecting all consumer groups. However, this influence seems to be nothing more than a strategic adjustment made by businesses and content creators to cater to the African-American market, merely using the image of African Americans as a marketing tool. Do the high-income African Americans pay extra for high-quality products because of their higher consumption capacity, or because brands are associating with celebrities? As for those African American celebrities, how great is their actual influence? And do the successes of black actors in TV shows really mean that African Americans have gained recognition in mainstream culture? The power of social media is undeniable, especially #BlackTwitter, which not only provides entertainment but also serves as a platform for the African American community to voice their opinions. But is all of this just a phenomenon?
Read from: https://www.nielsen.com/insights/2015/black-influence-goes-mainstream-in-the-us/