In this era of information explosion, the influence of social media has far exceeded that of traditional celebrities. The name Ariel Kytsya seems to only hold weight in those places where click-through rates and traffic reign supreme. From her somewhat clichéd dance videos, makeup tutorials, to lip-syncing performances, every movement, every shot, seems to be telling of her pursuit of fame and fortune. Her success, perhaps, lies only in her ability to capture the fleeting attention of the masses, and the story behind her is of little concern to most. As for her music, it might just be an accessory to popular culture, getting lost amidst numerous soundtracks.
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