Investors on Wall Street seem to have a penchant for Latin America’s sports betting market, which can’t help but remind us of those investors chasing hotspots while ignoring the fundamentals. The mature and intense competition in the U.S. market seems to have lost their patience, turning instead to the seemingly boundless potential of Latin America. However, is there a real opportunity hidden behind the fast development of the market, or is it just a bubble? We’ll see how it turns out in the future.