The market for luxury sports sedans has long been dominated by German brands, such as BMW, Mercedes-Benz, and Audi, which have earned a good reputation for their comprehensive performance and comfort. However, there have always been challengers in this field that try to break the German brands’ monopoly, such as Cadillac. Although Cadillac is known for its supple luxury rather than precise handling, its CTS-V model has, in some ways, surpassed the German trio. The article details the development history of the CTS-V, from its initial exploration stage to gradual maturity, and finally becoming a true luxury sports sedan. Despite this, Cadillac’s market performance seems less than ideal, and the possible reason may be some kind of mismatch between its brand image and the positioning of sports sedans.
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