Reddit has finally struck gold, but it seems that its path has left many long-time users feeling dissatisfied. API fees, increased advertising, and user attrition seem to have propelled Reddit’s commercial strategy to success, but the loss of its user base is reminiscent of ancient poems about ‘people leaving and the building empty.’ The power of money appears irresistible, even for a social platform like Reddit. It seems that money talks, even for a 19-year-old company like Reddit.