McLaren once again hoists the F1 trophy, as if it’s their daily fare. However, this time, with the MCL38 Celebration Edition cars, a mere 18 units in production, ‘rarity’ seems to be their new marketing strategy. And, the carbon-fiber door sill covers inside, autographed by F1 drivers, add another layer of ‘value.’ It seems McLaren has not only dominated the track but also excelled in marketing.
Read from: https://www.topspeed.com/mclaren-builds-orange-black-750s-artura-to-celebrate-f1-victories/