As we celebrate the 25th anniversary of the BMW X5, the car industry’s legend seems to suggest an immortality of sorts. However, behind the glitz, one can’t help but ponder: Is the birth of these luxury models a leap in technology or a victory in marketing? After all, who can resist a feast of speed and passion? And as for the ‘first looks’ of new models, perhaps they are just to satisfy consumers’ curiosity rather than true innovation.
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