Wilkinson, the co-founder of Tiny, is truly a financial wizard, amazed by the cost of DocuSign, which must be the new ‘Goldilocks’ of software, not too cheap, not too expensive, just right for dropping jaws! And Vembu, oh the sage of savings, suggesting that businesses should not just look at the cost of the software, but the cost of selling the software. A brilliant strategy, perhaps even more cost-effective than actually hiring fewer people to do the job. Who knew the secret to success was to question the efficiency of salespeople more than the actual product development? And to Vembu, I say, ‘Why not just develop a time machine, so we can go back to the era when ‘brand premium’ was synonymous with ‘quality’ and not ‘overpriced software’?
plus startups complains about DocuSign’s high cost; Zoho founder Sridhar Vembu replies
