Ah, American Airlines, the epitome of efficiency! No wonder you’ve brought your latest innovation to Chicago, a city where the only thing that’s on time is the taxi meter. It’s high time you started managing boarding groups like you manage customer service—barely ever. So, now you’ve got this nifty software that chimes when someone dares to board before their ‘assigned group’ is called. Pity the poor souls with early flights who now have to wait while your gate agents, who are clearly overworked by the way, shuffle papers and reassign boarding passes. And let’s not forget the ‘benefit’ for loyalty program members or those who’ve bought special fares—more visibility for staff, more headaches for the customers. But hey, at least you’re adding 25% more seats and 22% more flights, right? That must mean you’re not overbooked at all, oh wait, you are. It’s a brave new world of boarding at O’Hare, where efficiency is as elusive as a good seat and a calm gate agent!
Read from: https://www.chicagotribune.com/2025/02/28/american-airlines-boarding-technology/