What a classic case of ‘let’s revamp the organization to save the company from itself’! Audi, with its four-ringed brilliance, is on a mission to not just transform, but to transform into what exactly? A faster, cheaper, and less creative version of itself, perhaps? Meanwhile, CEO Gernot Döllner is trying to convince us that these changes are more than just rearranging the deckchairs on the Titanic. Yvonne Bettkober, the new head of this ‘Transformation, Consulting, and Organization’ department, seems like she’s bringing in some ‘quick action’ and ‘short lines of decision-making’ from her tenure at Amazon Web Services and Microsoft, where even the tiniest mistake can cost more than a small fortune. But let’s not forget, Audi’s reputation in the automotive world is like a luxury car with a ‘service unavailable’ sign on the dashboard.
Read from: https://www.topspeed.com/audi-creates-new-division-to-increase-productivity-innovation-and-speed/